Benefits of Social media marketing

 “In this digitally dominating era, its good idea to start you’re branding on social media.”

In this article, you will get everything about social media marketing. What is social media marketing? How to start? How to do? And of course, it benefits.

What is social media marketing?

Social media marketing is one of the most important parts of digital marketing.

In simple language, you can say it is all about promoting your brand on different social media platforms (Facebook/Twitter/Pinterest/Linked In/Google+).

Social media marketing is a tactic to do branding your product by making interesting and engaging content on social media.

Unlike SEO and SEM Social media marketing is less technical.  Even though it’s non-technical there are some rules to do social media marketing.

How to start social media marketing?

"It’s always good to start with proper homework and plan with a backup plan ready."

Start with finalizing the proper platform for your business.

You should come up with the proper business goal in your mind and perfect plan in your hand.

Determining the goal is not that easy. Because the goal is the thing which pushes you even though it is in front of you.

For deciding goal, you need to ask some question to yourself like what you want? Why are you doing? Are you looking for sales or branding?

It will help you to understand your goal and then make your plan according to your goal.

Then understand your resources, it always good to know what you have? Or who is going to handle your social media?

"Social media is the most creative field".

After deciding goal and finalizing the plan for it and once you have the perfect person to do this.

Then try to understand your audience, know your audience. What they want? What they like/dis like? What time they are on a social media platform?

Then the time comes for the king! Yes, I mean content.

Without amazing content, you cannot achieve your goal, or not even stand on social media.

Innovative, informative, interesting, original, and most importantly useful content is the key for your social media marketing success.

How to do social media marketing?

Below are a few points to cover all the social media marketing process.

  • Decide your goals, this is the very first step.
  • Calculate your assets
  • Understand your audience
  • Create unique and engaging content
  • Make a schedule, this is also the effective factor, if you are not schedule it properly all your efforts will waste.
  • Make sure about your quality rather than your quantity.
  • Be innovative
  • Analyze your each and every post
  • Make changes as per the analysis report
  • Make separate report daily/weekly/monthly

 

Social media marketing platforms

With so many other benefits  lead generation/branding/conversion main important point is it’s a two way media you have chance to talk with your prospects your clients and also hear them.

There are many social media marketing platforms like Facebook/linkedin/twitter/tumbler/youtube/instragram

All platforms are their own rules and regulation also they have their own pros and cons.

Some to result in one business not necessary will give tactic same results for other business.

For eg. Facebook is very good for branding and local service oriented business

While as linked in is good for big brands and getting employment.

Although there is some differences one thing is common for all platforms are you shall visible continuously on your selected platforms. Social media memory is very short! But be aware for negative publicity. One negative review will directly affect your 10 new customers and sometime destroy your one month efforts too.

Just make sure that your product or service is the topic of conversation. If no one is talking about you, it’s a warning bail!

SEO -Monotonous Creativity

This article is all about “best result oriented SEO”, these points are result oriented and with proven records. For this article I used only those tactics or factors which are used by or followed by most successful digital marketers. These are some of most used factors which will definitely give you results in 2018-2019 also.

Even though every SEO experts agree on the point that SEO is very crucial and unending techniques, but still no one denies the importance of SEO in digital marketing. In my previous article I explained that SEO is not dead, but yes its change in many form, like old points but with new techniques.

Actually SEO is “monotonous creativity

There are few techniques which give result for some business but at the same time same techniques not showing that effect for other one.

Why this is so?

Reason behind this is selection of right techniques at right time.

This article is all about selecting suitable SEO techniques for your business. One thing is pretty much clear that SEO is not dead. SEO is still equally important. It just that few points are remains same as early and some points change as per algorithm updates.

Let’s find out best SEO techniques for 2018-2019.

  1. Very first step in digital marketing or SEO is in-depth business analysis.

It’ impossible to any one finds out solution without knowing problems. Same logic applicable here also, if you don’t know about current status of your or your clients business it’s impossible to decide proper strategy.  And without finalizing strategy you can’t implement it.

First you need to understand business, what is it? How it works? About users? What is the Scope? After analyzing everything then goes for second step of business analysis for SEO and that is keyword analysis.

In-depth analysis is includes keywords research or analysis. Even though keyword research is now more about semantic search and also Google search results are more about concept not only on the keywords, but still keyword research is most important part of SEO.

Rank brain changes the whole scenario. So, what is the rank brain? Let’s understand what it is.

Rank brain (machine learning algorithm) is Googles new ability to understand concept, when user enter some keywords in search engines. Although this technology is not 100% perfect but it’s very near to perfection.

Rank brain changes all results of search engine. SERP is more users oriented now. Well, it does not mean all your efforts for on page and off page is of no use, but, yes user experience is become a dominating factor.

Previously one of the best ways to select keywords is to find out keywords with low competition but high search, once finalizing these we used to start incorporating these keywords in to our website content. Actually with this old technique now you need to concentrate more on topic or concept than the keywords. You can start with parent topic page with selected keywords and subpages with specific topics. You will definitely get faster and much better results if you write content which is topic related rather than just stuffing keywords. Use keywords for reference and try to convert it in to in-depth information about your subject.

 
  1. Re-arrange your content / Content audit

Content is soul of your website

Till date most of the content is keywords oriented. So if you are also ready with your website content and not able to re-write whole content again then you can just re-optimize your content as per new concept oriented theory. You can do content audit for your website once in couple of month, will definitely help to improve your search result. Two main points need to take care while doing content audit is, first one is your content has to be user oriented more than Google oriented, and second one is its length. Article with more than 2000 words rank fast.

Other than this your article need to be interesting/informative/engaging/ user friendly/unique/with inbound and out bond links.

“Article should be topic optimizes and keyword optimize.”

For selecting proper keywords for specific topic on the basis of high searches you can use search analytics from Google search console.

  1. Links (Inbound/outbound)

Links are still beneficial for your SEO or even for branding and sales. Inbound links are those links which connects internal pages from your website.  Inbound links important to improve your PA for all pages. Inbound links are also helping Google crawlers to crawls all links and indexed your pages.

“Backlinks are act like mouth publishers”

Inbound links works well for bloggers who blogs frequently, they can include their all pages with each other. Just one thing you need to take care for inbound links is you have to do internal link audit at least once in a 4months with the help of Google search console.

More backlinks are equal to better rank and good content is equal to more backlinks. So, it’s simple to just create unique and interesting content and get more backlinks, this is also called “linkable assets”

  1. Clean and clear URl

URL most important factor of SEO, broken URL is very harmful for ranking. Google can’t rank broken URL rather can’t crawl this links. SEO friendly URL means without break, without any special characters, numbers. This URL gives you proper flow of your website pages.

  1. AMP

Now we are leading to mobile era, mobile is now dominating technology.  So for online presence and that too on mobile is must for all, no matter if you are a big brand or just a personal blogger.

“Paris Childress, CEO at Hop Online, mentioned how he is starting to see the expansion of AMP pages from mostly just article pages, to more complex pages like forms and ecommerce pages.”

If your website gives user a good mobile experience then it’s surely a plus point for you while competing with your competitors. All most all website owners are now adopting AMP for their websites.

  1. Perfect Content

Last but not the least point is content, Better UX is mandatory for growth of your business and in online business better UX is very much depends on your content. Content makes first and long lasting effect on your visitors.

Social Media Impact

“The speed of social media impact on our life is increased like hell!”

The best example of this is the development of an increase in the use of mobile technology which ultimately accelerates the impact of social media. There is the various way of finding the impact of social media for example if you are talking about online presence then mobile is the most dominating device. Mobile and social media combination is the perfect source to connect with anyone anytime across the globe. Why social media presence is increasing in our life bellow are a few points to explain this.

People love to share information

Major reason behind increasing social media uses is human psychology; people love to share their thoughts, information.  As per survey held in New York proved that people love to share information on social media. Information is including educational, valuable, or most of the time it’s entertaining. Human psychology says people tend to share for various reasons, like express themselves, connect to people, nourish relations.

Humans are social animal!

Humans tend to live in social rather than isolated. More than 50% population is using Facebook or any other kind of social platform. Thanks to internet now people can connect to people, who share same thoughts, interest. Social media gives you option to put your view and also you can hear others.

Business on Social Media

Social media gives a huge platform to small scale business or startups to compete with big brands.  Beauty of social media is it serves equally to everyone, gives you equal opportunity no matter if you are small startup or big brand. Organizations understands the true value of social media platform to generates leads, engagement, branding or just create a buzz of your product.

Effect of social media on worldwide work

Social media is a great place to connect with perfect people for hiring and vice versa, you can say its a great place to find an opportunity. More than 50% of organizations use social networking sites to find a perfect candidate.

There is also a black side also for example sometimes social media kills reality. Social media is a big platform to make people aware of any social issue but the question remains same whether this process really making any change to society or its just for the sake of discussion?

 

Social media is also a major part of the current digital era. Various social media channels are playing important role in keeping people connected.

Social media changed business offline to online. A business owner who updates themselves with current trends gives them benefits of this. Best things about this are social media tricks are not complicated, impact these tricks are very simple yet effective.

Social media increases your reach to your prospective customers and with some tricks, you can increase their engagement. The only drawback of this is, these tricks are constantly changing you need to keep yourself updated.

 

Here are few social media tricks:

  1. Promote positive customer feedback

Now a day’s customer feedback is playing the very important role in business. Thanks to social media people able to share their thoughts or feedback easily. More than 30% of comments on Facebook are the compliment! But unfortunately, because of overpopulated place, these comments hide under new post or comment so chances are there new people may skip this comment.

Fortuitously, there are few tricks or way out for highlighting positive fan comments on your timeline. For that just read the following tips:

  • First go to Facebook.com/YourUserName/allactivity
  • Then click on post by others. (on the left hand side)
  • Click pencil icon of the post you would like to show.
  • Make it allowed on the page.
  1. Edit and make your Google post presentable.

You can change font like make it bold/italic/or both with the help of * - sign. This is simple trick to make your content stand out.

  1. Keep your eye on Instagram account

Follow currents trends with the help of # also follow your competitors post and their comments. This is mostly useful for product-based business such as food or garments. Also, keep photo your offline business place and attached it with your google map which help your clients to reach.

  1. Make your twitter account your brand

Online crowd is increasing constantly; it’s become very difficult day by day to stand out with your competition.

  1. Linked in will help you to hire perfect candidates.

Among all social platforms LinkedIn is more effective for professional hiring or finding great opportunities.

Other social media networks like Pinterest/slide share/tumbler are not much known in layman but very effective among the professional like digital marketer.

UX Strategy

UX –User experience or customer experience. In currant digital era everyone is giving much more attention towards user experience. Almost all companies putting extra efforts to improve customer relation.  As a result marketing strategy of organisation is containing UX strategy in their final plan. Especially in digital media it’s easy to connect with your customers. Digital media gives conversation option so you can hear directly from your customer, that ultimately helps you to improve your product or services quality.

Digital Marketing is directly customer facing or interactive media. . User friendly website or application helps you to increases return on investment and also for client retention. Valuable feedback from customer about your product or services gives you clear idea where you stand in market.

Strategy is a great level of idea to accomplish one or more objectives under circumstances of indecision.

 What is UX technique and why it is important?

UX is the top most matrix to measure your business achievement. Actually customer experience is combined efforts of all departments. UX is the main factor with which you can compete with your competitors even if you are new in the market. You just need to define proper strategy and follow it will give you excellent results.  Satisfied customer will be your brand ambassadors! Who do marketing for you that too without any extra cost? Isn’t it superb? That’s why your UX strategy should be well planned. For this sometimes you need to redesign your technical aspect of product, to make it customer-centric design. Otherwise you will be at high risk of bad UX.

UX strategy Includes:-

  • Client’s requirements oriented approach. Lots of analysis and UX specialists view.
  • Make a flow chart which gives you feedback from users and make changes if needed.
  • Marketing campaign includes UX matrix.

While planning to design any digital product keep this in mind to engage UX strategy properly. UX strategy depends on your product and your customer base. After documentation it need proper implementation plans, and analysis.

In order to make judgements about what works best you have to have the data

Followings are few points to develop successful UX strategy.

  1. Understand the present circumstance

Define and make a list of existing customer experience, user expectations, and understand their effect on the company. Use main and subordinate survey to define the issue and obtain context. Standardizing this data will not only help create substitutes and ideas but possibly assist to create ideals.

  1. Make a proper document about your target for customer experience.

Activate with outlining the customer experience strategy at a high level and avoid in-depth technical points so it's simple to accept by all teams and departments. Noticeably describe your final goal and also the specific outcomes you expect to attain. Well explanation about how cans this benefit your clients? Combine this with business goals. Make a brief about customer actions to business development. Also identify win-win situations for both clients and business.

  1. UX Map

UX map plays very important part in UX strategy, as you will understand where you are standing now and where you want to go (your goal).

  1. Define success

This is last step but equally important if you are not finding out your proper answer for this then it’s difficult to improve your UX strategy.

Now days most of current business taking extra efforts to improve their digital presence in the form of website, app, or any other digital tool which ultimately help them to improve UX (customer experience). In this media you can able to face your customer directly and get their feedbacks.

 

 

Mobile SEO

Now a day mobile is become our necessary like food, cloths, and shelter. As a result of rapid growth in mobile users mobile browsing is now gone dominate desktop browsing. Surveys say “In October of 2016, mobile usage crossed the halfway mark, accounting for 52% of web traffic.” That’s why importance of mobile SEO or responsive site is increasing day by day. Even Google and Facebook both are taking this factor as main point for ranking or giving preference for advertising.

What is Mobile Optimization?

Mobile optimization is the method of confirming that users of your site from any mobile can able to view your site properly.

People are spending more and more time on their mobile, tablets but still so many businesses ignoring this fact and not designing as per different size of mobile. The desktop version of a website sometimes very difficult to view properly or cannot use it on a mobile. Responsive version of website is more readable easy to use on mobile too. Responsive site and mobile SEO are not same, even after making your site responsive you need optimize your site for mobile by doing certain changes.

Mobile SEO:

Mobile Search Engine Optimization is the practice of website designing to make it appropriate for mobile view. Need to take some extra efforts while you design your website. Because of hardware and internet network issues, page speed is more important for mobile users. If your website is optimized for desktop search engines, then there are only some additional points you need to for your mobile SEO. Responsive website need to have following qualities.

Design for mobile:

Select a Mobile Configuration for good mobile friendly design. Mobile devices are make things easier and modernizing the ways sites are designed.

Technical changes:

You have to do some changes in coding accordingly like just don't hide CSS, JavaScript. Previously some mobile devices were not supporting this but now Smart phone are very friendly with this so no need to hide them. Use Schema.org structured data

No Flash:

The plugin not available on your some mobiles and therefore some users can miss this feature. Instead you can use HTML5 for special effects.

Pop-up:

Uses of pop-ups are great on desktop but it’s really frustrating on mobile, because it’s very difficult to close it.

Navigation button size:

Make all button size in proper not too big or too small as most of smart phone are touch screen. Make it in a way that users can easily work with their finger.

Meta Tags:

Be as specific as possible while doing Meta tags (but don’t compromise with quality of content0 because you are working with small screen size.

Content:

If you have any local business or services then take some extra efforts while making content for mobile site, So that you can get rank on SERP on mobile also.

Select site configuration:

This is most important factor regarding selecting site configuration when you doing your website settings. All of these have their advantages

  • Responsive Web Design
  • Dynamic Serving
  • Separate URLs

Mobile Landing page:

While doing PPC properly designed landing page gives you more success. For mobile landing page you can do simple trick, view your landing page on a desktop and then shrink the size as per various mobile sizes.

Benefits of mobile SEO:

  • The Home Page of a mobile-friendly website plays the most vital role in improve user experience. So, good responsive site make sure the most important links are viewed on the Home Page. So customer can easily view your whole site and get the information what they want.
  • One more important point in mobile friendly site has to be lightweight so that it won’t take more bandwidth and time to load site or pages on mobile networks.
  • The content and buttons on mobile website can readable and easy to navigate.

 

Amazing Plugins For WordPress Website

Yoast

Yoast is one of the best plugin for beginners as well as digital marketing experts to do SEO. Yoast covers almost all factors for SEO.  Yoast will help you with onpage activity as well as off page activity, you can create XML sitemaps, edit .htaccess and robots.txt, integrate with social media, manage RSS and breadcrumbs. In short yoast plugin is full package for SEO.

Yoast is one of the most used plugin because it’s very simple and user friendly yet very effective. Yoast has everything which you need for SEO. It allows adding Meta title, meta description, meta tags/keywords on each and every page.

List of yoast feature is very long. Yoast take care of all SEO factors

All in One SEO Pack

All in one seo pack is also best wordpress plugin for seo. As name says it’s an all in one solution for seo. This plugin is also covers all seo task like  adding meta tags, XML site map generates, advanced canonical URLs, and many others. This plugin is best for e-commerce website. One unique feature is, it reject spam content.  My personal experience with this plugin is very good. I used this plugin for my 3-4 clients.  Which help me to rank my clients site very fast.

Google XML Maps

Yoast and all in one seo pack both these plugins are combo pack. But sometimes clients need specific one only like site map plugin. Then Google XML maps are perfect plugin. This plugin is very fast and authentic for site map creation.

HTML Sitemap for WordPress

HTML site map is actually template than plugin. As you know XML site map is useful for serch engines to know about your website. But HTML is more useful for your website visitors. This template or plugin gives you authority to customize your sitemap and add or skip as per your requirement.

SEO Friendly Images

Images are equally important as a text content of your website.  So optimizing images is also essential for better ranking. SEO friendly images plugin take care of your image optimization.  Most important feature of this plugin is it adds alt and title to all images; you can edit them if you feel not proper.

Share This

Share this is best plugin to share your content. Just creating awesome content is not enough, you need to share your content to maximum people which help to drive traffic to your site. This plugins allows you and your visitors to share content on all social platforms.

Broken Link Checker

All digital marketing experts will agree with me that broken link damage there all SEO efforts. If you checking broken links one by one then it’s very tedious job and time consuming too. Broken link checker check your website and inform you if any broken link found.

SEO Links Checker

Broken link checker help you to find out any broken link. But if you want to something more like to create automatic link and make it nofollow.  This one is very useful for ecommerce website with lots of pages.

SEO Plugin by Squirrly

Squirrly is also combo pack for SEO plugin but the main difference is this one is best for non-seo experts or beginners.  This plugin help with SEO as well as your page content.  Squirrly help you to find out your proper keyword density.

10 Killer SEO Tips to increase your page ranking

Page Rank can be defined as link analysis algorithm which search engines uses to find out the relative vitality of your site’s link within their database.
Some of the ways to calculate the Page Rank…
Various Search Engines are used to calculate Page Rank of the site using different algorithms. It can be calculated using the number of links of the site. Some of the types of links that are included are:-
• Do- Follow Links
• No-Follow Links
• Backlinks
• Inbound Links
• Internal Links
• External Links
Here are some of the Killer Tips to increase the Page Rank for your website:-

Some of the ways to calculate the Page Rank…

Various Search Engines are used to calculate Page Rank of the site using different algorithms. It can be calculated using the number of links of the site.
Some of the types of links that are included are:-
• Do- Follow Links
• No-Follow Links
• Backlinks
• Inbound Links
• Internal Links
• External Links

Here are some of the Killer Tips to increase the Page Rank for your website:-

1) Content of High Quality

Unique Quality content helps to increase the Page Rank. Content should be which the users will like to read and share with their friends. Good and relevant content have no substitute for it. Quality content helps to increase the traffic for the website which ultimately helps to increase the Site Authority and Relevance.

Keywords play the important role in the content writing. So identifying the appropriate keyword for the specific page and repeating it several times throughout the page helps to improve the content. Using Heading Tags, Bold, Italics and highlighting keyword phrases acts as the butter on the cake. But best pages are written for the users and not for the various search engines. So, keyword stuffing may cause the website to decrease its page rank. So, one must use the keywords which are useful for the site.

2) Submission of Sites

Submitting the site on various article directories and web directories is the best way to generate the quality backlinks and thus improves the page ranking of the site.

You can use some of the good Web and Article Directories like-
• Article Base
• DMOZ
• Go Articles
• Yahoo Directory
• Ezine Articles

Updating the content at regular intervals is also necessary as it increases the site’s relevancy. So be sure that you keep it updated.

3) Guest Posting

One of the best strategy of increasing the Page Ranking is Guest Posting. Most Blogs allows to guest post on their blogs. In return you can get two or three backlinks which will help you to increase your targeted traffic.

4) Commenting On Other Blogs:

You should be very socially active in blogging community. Some Do-Follow blogs are there which helps you to generate backlinks to your site. It is possible to get visibility by just commenting their posts.

Updating the content at regular intervals is also necessary as it increases the site’s relevancy. So be sure that you keep it updated.

5) Social Bookmarking:

Sharing your site on different social sites is one of the effective method of increasing traffic towards your website. This helps in ranking your website on the search engines. You can use many of the Social Bookmarking sites such as:-

  • Facebook
  • Stumble Upon
  • Google Plus
  • Hub Pages
  • Digg

6) Website Advertising:

Advertising the banner of the website on the different social media is the task of advertising our message visually using logos, graphics, animations, photographs including the texts. Online advertisers generally take the help of the google analytics which are the tools used to decide which ads to display to which consumers. Hence, Online marketing is considered one of the best way to get good back links and attract targeted traffic.

7) Website Accessibility:

One of the way Google ranks the website is it’s accessibility. If the website is down for the longer period, it may decrease it’s Google ranking. There are many tools available in the market to check if the website is working properly.

You should have the basic knowledge of such tools that will help you to check website report on the regular intervals.

8) Use of alt tags:

It is always suggested to use the alt tags or the alternative text in the images and video with the description. It helps to locate your pages in the search engines easily which becomes somewhat crucial to especially for those who use only text.

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9) Metadata

  • Title Meta Data

Title Meta Data is used to display the title at the top of the window browser.  It is the most important metadata of the page. There is also an automated system for the CMS website for creating meta title for each webpage.

  • Description Meta Data

Description Meta data is the description in the textual form that a browser uses in the page search. An appealing and concise description should be used with the aim of encouraging people to increase their interest

  • Keyword Metadata

Keyword metadata are the search phrases in the search engines which people type while finding the pages. There are variety of keywords used by different people and hence different keywords should be used to get searched ultimately increasing the page rank. However, inserting more keywords than required may lead to ignorance of the data by the browser.

 

10) Blog Contest

Blog contest is one of the easiest marketing formula. Running a contest like - Do social bookmarking voting, Linking to your blog or writing the review and get Google+1 votes in free which helps in better Page ranking. This also helps in branding of your blog. Hence improving the page ranking of the site.

These are some of the tips which will help you to increase the Page Ranking of the site and hence increasing the targeted traffic towards you.

6 Things you can do to improve your CTR

Click Through Rate

Click Through Rate also known as CTR, is one of the most common term used in the world of Digital Marketing. Anyone who has been the master chef of marketing has to go through this word.  CTR can be considered as the calculation of how many people have clicked on your link which is shared by you. It can be in any form (emails, web pages, ads or social media). The campaign created by you is the measurement affecting your bottom line as all your work is justified as it results in the number of visitors visiting your landing page henceforth generating leads for you.

Say… even after creating the most effective content in the world, if no one clicks on it, it’s like guests without the hosts!!!!

Now, here the question arises, why the people are not clicking on the content written by you? There may be several number of reasons behind this. We will discuss some of the points that you should consider.

Use of descriptive URLs

SEO and other related activities are closely associated with long tail keyword phrase. They are always recommended as it is the first thing that viewers preview – the enthralling way to attract clicks. While putting up the blog posts and web pages, categorizing them is very important to improve CTRs.

You can confirm all your working schemas…

One should keep on analyzing the pages at regular intervals after pushing each code to verify if the schema is properly working. You can also confirm on the Google Search Console to confirm at a glance if everything is working properly. Click Search Rate can be updated so keep on checking that nothing has changed.

Analyzing the top- performing pages

All pages on the website shows different performance. Some pages keep on getting unexpected high traffic while some keep on struggling for the visitors to visit them. To know the reason why this lacking behind of pages is occurred, compare those pages against the winning pages. Those that are at the top most positions enjoying the high CTRs can be used effectively in analyzing the poor performance of the other pages.

One of the best way is to replicate the wins is ensuring by comparing the similar sets of pages - winning blog posts versus the blog posts, service pages against the other service pages and product pages and other product pages. This will help you in increasing your Click Through Rates by converting your losers into the winners.

Crafting Fascinating Titles and Meta Descriptions

Keyword is an important factor affecting the ranking of the page. But stuffing it in the content is surely of no use. Title and Meta Description is used to describe about the content and let the users know about the content helping them to know what to expect when they will hit the given link. Strategy of making the use of these more effectively is still used to improve the CTRs. 65- 70 characters are used to write the title while approximately 160 characters are used to write an effective meta description.

Inserting Images within the posts.

Pictures are the best options to increase the CTRs. Images are worth 1000s of words and hence observed to be increasing engagement across all social media channels, emails and ads. In a survey, it is observed that 90% of the marketers respond to the images as their 50% of the visual content. Users surfing on the internet has the general tendency of clicking on the image or a video despite of reading the whole content. So, including the original videos and visual images in the web pages is always a better option for the blogs and articles.

Use of Prevailing Call-to-Action

Call-To-Action (CTA) is one of the way to redirect the audience towards your website. It can be either done in the direct or an elusive way as per your marketing strategy and according to your past experience. But the intention of let users filling the form or purchasing the product remains the same. CTA is largely beneficial in account of increasing the CTRs. Clicks can be increased by 371% just by addition of one CTA.

To take your CTAs to the next level, try A/B testing to get a better idea of how your readers respond. This will help you improve your page linking, and thus, increase your CTR.

It is very difficult to state any one definition for the successful CTA. It’s like the garden for compelling CTA including various plants. To get started with, you can go through these 2 tips.

  1. Large and legible texts to draw the attention of the targeted audience.
  2. Use of urgency words like “Download today” or “Act Now” to quickly drive the reader towards the web page.

Try A/B testing to get the better idea to check how the readers will respond. It will help you to increase your page linking and henceforth increasing your CTR.

CTR is the only grail of the campaign in Digital Marketing. Improving it can improve the overall traffic and ultimately increase in the conversions.

SEO Services

5 things you NEED in content writing in 2018!

2018 is the year where digital marketing services will be more centric towards the content. We have already seen this in 2017. One of the best way to engage our audience is by feeding the best content to the clients. So, we have come up with the five things that you would not like to miss before building up the strategy for the content you would put up there.

Use of segments in Google Analytics

Analytics was the most important trend in 2017 and will persist in 2018 too. Although for few of them, it may not seem very useful source of data, but as you will start digging, you will find plenty of information to get your hands on. Segments feature in Google Analytics is one such concept to which most of the marketers are unaware. It is used for segmenting the common characteristics like content viewed, traffic source, action taken, location/geography, age group of people viewing the content with time and date, and many more.

Google Analytics

The data provided through this is the excellence combination of quality and quantity. These data are further used in making the more specific decisions while planning the next strategy for content writing.

Make sure that you definitely have the look on it and don’t miss out on this tool.

Video Marketing

Video makes it easier

Video uploads is considered as one of the best key to engage the audience. Video has the strong potential to evoke tough emotions hence increasing the chances of being shared. Hence it becomes very essential part for better SEO Ranking. Video is always better than any other type of content. In the fight for reputation, Live Videos is always at the first position. Unedited videos with live streaming are always preferred by the viewers to maintain its authenticity.

The latest trend in the market are the videos showing virtual reality (VR). It captivates the user providing the better engagement than ever. Many marketers are the still doubtful in using the VR, which is clearly one of the most powerful tools.

There are many content strategies available, but still the video content is playing the important role in today’s market.

 

Symbiotic relations with the influencers

There are many big influencers which have become the go-to-option for most marketers in digital marketing.  In one of such well known influencer list, there is the name of Karashians and they are the one who have impact on one’s business. It is not possible for everyone to hire such expensive influencers, but one can approach many online influencers that have niche audience meeting the needs of all shapes and size businesses.

Digital Marketing Company can use many resources available in market like Tap Influence to get access to such influencers.

Closer look at the competitor’s strategy

Deeper study of your competitor’s strategy or those who are successful enough, can help you to lead in the market. You can frame many different questions like best city bike in your area, or the best car. You can identify the areas where you can find the grow up and find out the missing areas too. Adding various parameters like lists and guide rules along with the year and appropriate title will surely help you to reach to your max. You can also consider about the google target keywords adding it up with the related keywords in the search box.

 

Checking it with the available tools like “Tools to Use” section is definitely the better guideline to get ranking in the SEO list.

TF-IDF

The term TF-IDF is an abbreviation of “term frequency — inverse document frequency.” The two parts are the two separate metrics used to calculate the importance of the word on the given website. Here, TF (term frequency) defines the no of repetitions of any word in the specified document whereas IDF (inverse document frequency) defines the repetitions of the given word in the larger document. This shows us the weightage to be given to the words of high and low weightage.

 

You can use tools like “Web Site Auditor” which are easily available in the market.

 

To wrap up

In order to excel in today’s digital world and to get visibility across various industries and geographies, you should follow the top content writing trends of 2018. While developing any content, make sure to keep these points in mind and enhance the value of your content.

Local SEO

While doing SEO for any website one need to follow SEO strategies for very long time, but one thing for sure: it will gives you result but It keep changes all the time. That is also true for local SEO. Local SEO is best way to beat your competitors and coming on first rank of search engine. Local SEO is much more important now a day than ever. For the business that provides local product or services, local SEO is perfect solution to increase business.

What Is Local SEO?

Local SEO is the process of website optimization to improve visibilities for localized searches also improves your SERP. By doing local SEO you can ensure that your business will be seen when your prospective clients search with specific keywords.

Few points Influences Local SEO?

When things come about Local SEO, it will be easy if you split it into 2 parts:

  1. Which factors affecting map?
  2. What impacts organic rankings?

Let’s take a look at the points!

  1. Google my business:

Number one factor affecting for Local SEO is Google my business- that means your website need to properly optimize for it. Google My Business (GMB) is measured as a directory, but it’s a giant in today’s digital media and most importantly it’s free with huge exposure, so need to done your listing very carefully with all your details like name of your organization, address, landmark, timings, Map, also upload your office photo (commonly suggested that you upload at least three photos, upload as many as you can) Process of listing is very simple just add your business and then Google will do verification and send a PIN to your business’s physical address.  Enter your PIN and you done!

There are many more local listing sites so for better and quick result you can add your business on that site too. Some sites such as Merchant Circle, City search, Yelp.

  1. Meta Tags

Meta Title, Meta description and h-tags are part of HTML coding, but you can customize it. These tags normally displayed on search results which give idea about your content of your website. Properly optimizes tags act like “organic Add” of your business.

Recently Google increased the size of the main search results area. As per SEO rule 50 to 70 characters acceptable and description tags can be 300 to 320 characters. Now use new changes wisely and try to take advantage of this space, just make sure your title and description is displayed properly without any cut on search engines result. Writing title and description is art and skilful job. Use plugins for this like Yoast, all in one seo.

  1. Online reviews matter

Recommendations in mouth publicity and online reviews for your Businesses are actually acting as a same. Now everyone starts understanding importance of reviews from clients. As per latest survey nearly 85% people goes with reviews. Now days everyone interested of giving a real review. There is software available for reputation marketing, use that for tracking. But just make sure that you are properly monitoring online reviews, all reviews should be respond irrespective of positive or negative. Most important part of online reputation management.

Reviews on your social media pages (mostly Facebook) are also very effective factors as many users follow you on social media.

  1. “schema Markup”/ Structured data markup

It is purely a coding related part which gives more information to search engines. Although it’s very important but still so many organisation ignores it. Google recommend shema markup, obviously it help their crawler for better result. With schema markup you can make your local business stand out and able to beat your competitors.

 

How local SEO can help grow your business

Lots of users use search engines every day to find the best local businesses for product or services from their area. With the help of local SEO you can improve your local listing and able to found when your potential customer looking for your product or services.

(Local SEO gives you opportunity to come in front of your customer at right time.)

By using local SEO tactics you can promote what you have to offer to local customers. Online directories shows all your information like address, phone number will increase your conversions. Mobile internet is playing big role in today’s businesses.