Conversion rate optimization

Benefits of Conversion Rate Optimization

What is Conversion rate optimization in Digital marketing?

“In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage. It is commonly referred to as CRO”.

In a current digital world, more than 50 % of business identified conversion rate optimization or CRO was an essential part of their digital marketing policy. Almost everyone (even though you have an offline business) is agreeing on conversion rate optimization is the driving factor of their marketing campaigns.

But what does this mean? And why is CRO is extremely significant for e-commerce?

The conversion rate is the rate at which visitors browsing your site are converted into clients. If 100 people today visit your website and out of them only 5 buy your product then your conversion rate is 5%. If you wish to increase your sales, there are two techniques: the first one is boosting your visitors but in this case, ratio remains same, and the second techniques take some extra efforts to convert your visitors into clients. The second method definitely needs the proper focusing on your digital marketing campaign to generate leads for you, with proper audience research. By doing SEO audit and business research you can get targeted audience for your sales funnel. Conversions mean clicking on your subscription button or downloading an app or follow you on social media.


Conversion rate optimization services

Conversion rate optimization checklist

The process of Conversion rate optimization includes

Website Analysis

Audience research

Influence your visitor

Proper Strategy

Create a proper landing page

Multivariate testing


Report and analysis

CRO is not the one-time course it’s for the remarkable result you needs to update it continuously. There two Key factors

  • Analysis (Google Analytic):

Google analytics gives you complete pattern of your visitor’s behavior. On which page they spend most of their time or which page is unnoticed by your viewer. This detail helps you to understand customer view and as per that you can optimize your website. 

  • Tracking of your campaign:

Creating great campaign is just 50% of your task. If you have not track it properly then you may not get hundred present results or outcome of your campaign.

One of the simplest ways to increase your conversion rate is to keep eye on your visitor’s behavior. Why they leaving without purchasing. CRO is combined efforts of optimizing your website and your visitors. We provide best conversion rate optimization services. Conversion rate optimization guide. 

Conversion Rate Optimization

To know you’re Clients:

By doing continues CRO you can understand your customer better what they want and who they are? For e-commerce or even for retailer this is vitally important.

Increase in your profit:

This is major advantages of CRO. If your conversion rate increases your profit increases. You can even double your profit with proper implementation of CRO.

Beat your competitors:

With actively and repeated CRO process you can easily beat your competitors.

Improve Your Brand value:

Once you make healthy relation with your customer by giving them what they want, you become a Brand.

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Future of seo

Five key SEO Ranking Factors In 2018

SEO services in digital marketing are always changing and growing industry. It is one of the most important and an essential part of any digital marketing plan. As per a survey, it says that businesses invest more than $70 billion in SEO services, and that number is continuously increasing in 2018. The methods and techniques of Search Engine Optimization are updating each day.

Three major SEO factors are website optimization, link building (Off page SEO factors) and content writing.

User experience (UX):  Future Of SEO

In early days, SEO (mostly technical) was considered to be the role of developers. This is true that 'On-Page' SEO needs some technical knowledge, but it needs creativity too. Observing the current conditions, one can say that new tricks or ideas of branding are speedily changing. In the current scenario as a digital marketer, you need to know your customer and their needs, how do they interact with your website.

To higher the position of your website, devote time to understanding your customers in and out. Then, make the content that will not only help them but also engage them. If you wish to develop a long-term sustainable business, then you must depend on recurring customers. That is why relevant content that satisfies user expectations will take center stage. The way forward for Search engine optimization intensely will lie upon consumer experience and you will need to invest as much you'll be able to into it for much better outcomes.

Customer Experience

On page Seo ranking factors

Content Is King: “Content is the King”

In early days of SEO, keywords, backlinking and technical part of on-page were major points which were considered by all search engines and digital marketers. But after when Google recognized that search engines got cheated by keywords stuffing and spammy back linkings, it got updated and started focusing on content. And in future also the content of the website will definitely play a very important role in SEO. Relevant, unique, informative, engaging, customer oriented content is the basic and most demanded part of SEO.

Real-time Update:

Search engines are continuously updating. As per new update, all Search engines are using real-time inspection of all web pages. What does this mean? This means all page or content on your website are indexed every time when the search engine crawls. Everything is in real-time. This is an excellent way of clearing all poor quality content or spammy backlinks. This is very important factor in future SEO.

So if you want your website in the good rank you need to work hard on your content as well as to have quality backlinks only.

Real Time update

responsive site

Responsive site: 

Responsive website is most significant aspect in SEO 2018. Current day’s mobile is most overriding device. “A recent report says that in the US, mobile search is roughly 58 % of overall search query volume”. User get frustrated and they quit if they can’t find proper button or any information on mobile just because your website is not responsive.

Artificial Intelligence: 

AI is one of the most important factors in field of Search engine optimization. Currently Google spending much more attention on machine learning technics for organic result of all queries. In AI computer start learning independently without any human defined code or program. Artificial Intelligence is very big topic but as per as digital marketing is concerned we are more focus on machine learning which is one part of AI. Which is RANKBRAIN and because of biggest success in this field, now Rank brain is also playing vital role in Google Ranking.

artificial intelligence


If we summarised all the point it is pretty much clear that in future all search engines specifically Google is become more and more customer oriented so we need to plan SEO strategy as per UX only.

                  There are very bright days ahead for SEO

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Top digital marketing companies

Why Is Digital Marketing Important in 2017-18? Online Presence

The importance of online presence

The main purpose of the online presence is getting clients and it is possible only with more visibility on search engine. This is much more difficult than you think, getting visible on the internet is like looking for food in the forest. So, if you are looking for ways to make your business more visible, and increase your business then the digital presence with best digital marketing services are what you need. The importance of digital presence not only increases your possibility to be visible but also gives you the chance to promote yourself. A digital presence with an active presence on social media does not assure to increase your business all of sudden, but it increases your chances of getting visible and noticed by clients.

Digital Presence

type of digital presence


Type of Digital Presence:

  • WEB presence
  • Social media presence
  • Search presence
  • Mobile Presence
  • Local Search Presence
  • Digital Marketing Plan / Strategies

Target Audience

So you may have a good product or services but if you do not have the audience may not be too valuable. No matter if your product has all qualities with very reasonable price compare to your competitors, but if you are not targeting the right audience, you are probably wasting your time.

Target Audience

Connect with clients

With traditional marketing tactics you can reach to people but they may or may not be interested in your product, but in online marketing you can direct connect with people who are looking for your product. Thus, the online presence gives you the opportunity to show your product or service information to the audience who is already interested.

Nothing is more important in the online world than informative and interesting content. Once you develop a reputation as a website that offers better and unique information about the subject than your competitors, people will continue to come back to your website.

This will help you build a strong relationship with your customer and better relationships will ultimately give you more business and references too. Simplest way of become a brand.

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Digital marketing

How To Do Digital Marketing Strategy In India?

What is Digital marketing?

Digital marketing is not just a designing or development of your business website; it is something which gives you complete plan that acts as a perfect solution by increasing visibility on search engines. We work as partners of your team and work together for your business objectives helping you to achieve final goals. Our customised solution for every business gives you 100% result. Our some of the basic features include:-

  • Organic search and Content writing
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing

Our digital marketing strategy supplement our technology and tactical services. We at ECS technologies Pvt. Ltd,  one of the best digital marketing company have a team of experts in digital marketing services. We give you one stop solution for all your digital marketing needs. But how do we do this?

Our Digital Marketing Services:

Even though there are various digital marketing strategies available for your business. But how does one know which suits the best? Let us assist you over that. Selecting an appropriate online marketing technique gives you 50% success. If one strategy worked for one business this really does not mean it works for others. There are several options, systems, and techniques to enhance your business (revenue).

Despite the fact that a couple of small business select ventures may possibly share exactly the same environment in the market, there is no need that the exact same marketing and advertising strategy is used for all of them.

Mobile-friendly Website:

What is the meaning of responsive site or mobile-friendly site? In a simple way, you can explain it that your site needs to automatically respond to the screen sizes of all mobiles, whether that’s a little smartphone or huge desktop monitor.  Now a day’s responsive website is more important than ever because of continuous growth in mobile users. Many people prefer online shopping from their mobile instead of a desktop. Also, Search engine (Especially Google) will use a site’s mobile version as it’s the primary source for the purposes of indexing the site, rather than the desktop version.

If your website does not show up well on mobile or if people can’t find the sign-up button or can’t see a proper picture of the product they want to buy, they will get frustrated and they will quit from your site. Ultimately you lose your business opportunity.

Mobile Friendly site

SEO audit

SEO audit

SEO audit of your website is an important step in making your website as effective as possible. It’s time-consuming but definitely gives you a better result. SEO audit means optimising each and every page of your site in order to increase the chances of visibility on search engines. Along with some technical work, It includes non-technical part also. 

If you want to increase your conversion rate, creating targeted landing pages is an excellent solution. Nowadays people have very less attention time span (less than 10-15 seconds) so if your landing page is perfect then only it will increase your chances to convert your target audience into your clients. What exactly landing page means? It is usually a popup, or full webpage, that appears on a brand’s site when you click final button.

Incorporate client testimonials with pictures if possible

Clients testimonials or in simple words ‘reviews’ are the greatest factors which affect positively on the visitors. They are a vital tool to attract customers not really acquainted with a business to understand what they are getting into. Detailed Reviews with photo will help you to convert more clients.

“There is undoubtedly a growing habit amongst consumers to actively seek out reviews — which happens to be encouraging for companies with a positive online reputation,”

Client Testimonial

Social Media

Social Media

With all the increasing development of social media networking, businesses are looking towards it as an approach to the advertising campaign. It enables businesses and organizations to attain an incredible number of end users on a platform they're employing on a regular basis. Businesses and organizations get to several customers on Facebook by creating web pages and offering special discounts to get fans. When there is somebody on your web page who's a fan of your page, can share the posts that are available in your newsfeeds. This enables the business to reach the fans and their friends too which ultimately help you to increase your revenue.