While doing SEO for any website one need to follow SEO strategies for very long time, but one thing for sure: it will gives you result but It keep changes all the time. That is also true for local SEO. Local SEO is best way to beat your competitors and coming on first rank of search engine. Local SEO is much more important now a day than ever. For the business that provides local product or services, local SEO is perfect solution to increase business.
What Is Local SEO?
Local SEO is the process of website optimization to improve visibilities for localized searches also improves your SERP. By doing local SEO you can ensure that your business will be seen when your prospective clients search with specific keywords.
Few points Influences Local SEO?
When things come about Local SEO, it will be easy if you split it into 2 parts:
- Which factors affecting map?
- What impacts organic rankings?
Let’s take a look at the points!
- Google my business:
Number one factor affecting for Local SEO is Google my business- that means your website need to properly optimize for it. Google My Business (GMB) is measured as a directory, but it’s a giant in today’s digital media and most importantly it’s free with huge exposure, so need to done your listing very carefully with all your details like name of your organization, address, landmark, timings, Map, also upload your office photo (commonly suggested that you upload at least three photos, upload as many as you can) Process of listing is very simple just add your business and then Google will do verification and send a PIN to your business’s physical address. Enter your PIN and you done!
There are many more local listing sites so for better and quick result you can add your business on that site too. Some sites such as Merchant Circle, City search, Yelp.
- Meta Tags
Meta Title, Meta description and h-tags are part of HTML coding, but you can customize it. These tags normally displayed on search results which give idea about your content of your website. Properly optimizes tags act like “organic Add” of your business.
Recently Google increased the size of the main search results area. As per SEO rule 50 to 70 characters acceptable and description tags can be 300 to 320 characters. Now use new changes wisely and try to take advantage of this space, just make sure your title and description is displayed properly without any cut on search engines result. Writing title and description is art and skilful job. Use plugins for this like Yoast, all in one seo.
- Online reviews matter
Recommendations in mouth publicity and online reviews for your Businesses are actually acting as a same. Now everyone starts understanding importance of reviews from clients. As per latest survey nearly 85% people goes with reviews. Now days everyone interested of giving a real review. There is software available for reputation marketing, use that for tracking. But just make sure that you are properly monitoring online reviews, all reviews should be respond irrespective of positive or negative. Most important part of online reputation management.
Reviews on your social media pages (mostly Facebook) are also very effective factors as many users follow you on social media.
- “schema Markup”/ Structured data markup
It is purely a coding related part which gives more information to search engines. Although it’s very important but still so many organisation ignores it. Google recommend shema markup, obviously it help their crawler for better result. With schema markup you can make your local business stand out and able to beat your competitors.
How local SEO can help grow your business
Lots of users use search engines every day to find the best local businesses for product or services from their area. With the help of local SEO you can improve your local listing and able to found when your potential customer looking for your product or services.
(Local SEO gives you opportunity to come in front of your customer at right time.)
By using local SEO tactics you can promote what you have to offer to local customers. Online directories shows all your information like address, phone number will increase your conversions. Mobile internet is playing big role in today’s businesses.